From the perspective of development history, under the influence of the development of popular sports and fitness habits, the drive of large-scale international events and the encouragement of national policies, the development of China's sports and health industry has always maintained a steady pace and the overall pattern has been stable. In recent years, with the rise of Internet technology, the sports and fitness industry has entered the "Internet +" era, and the application of technology has played a role in promoting the upgrading of the industry. (Data source: iResearch)
(2) Development history of China's online sports and fitness industry
So far, the development of China's online sports and fitness industry has gone through three stages: exploration period, explosive period and growth period. In 2010, China's online sports APP just appeared, the number of applications is small, and the market potential is huge. From 2013 to 2016, due to the popularization of smartphones and the development of mobile Internet, China's online sports APP emerged one after another, with fierce country email list competition, the number of users soared, and a large influx of capital. After 2016, the growth rate of online sports apps in China slowed down, and the market became saturated; leading companies began to make profits. (Data source: Zhiyan Consulting)
From the development history of China's sports and fitness industry, it can be seen that "Internet + sports" has become the general trend of the times. In addition, the development of the online sports and fitness industry has reached a mature stage, the demand has become saturated, the leading enterprises have begun to make profits, and the market competition pattern has been formed. If you want to find new opportunities in the online sports and fitness industry, you can only abandon the old model and explore new models.
2.1.2 Analysis of Industry PEST Model
The policy promotes the deep integration of the Internet and the sports industry .
Since 2018, as a new kinetic energy smart industry, its basic research and development and application promotion in traditional industries have been the top-level design at the national level. Among them, the integration of intelligent technology and sports industry, and the policy orientation of sports and fitness are more reflected in the intelligent technology innovation of the industry, the intelligentization of sports scenes and facilities, and the promotion of intelligent sports concepts. (Data source: iResearch)