The paintings on the walls of caves in France may interest you, but the chances are slim. What you need to understand is not that people have been telling stories since time immemorial. What you need to know is that everyone told the same stories over and over again . Homer's Iliad is primarily a band of brothers war story (with several other convoluted themes). Romeo and Juliet is a boy-girl tale. Sure, he's got the twisty boy-meets-girl-oh-wait-suicide! variation, but nevertheless it is a tale as old as time. The Harry Potter series is primarily a story of "overcoming the monster". This also applies to visual media. Dallas Buyers Club is a story of rebirth. Game Of Thrones , for all of its intrigue and retaliation, is mostly a quest story or a "overcoming the monster" story (Cersei, baby, I'm looking at you). Breaking Bad is just a modern tragedy. Advertising Continue reading below Finding Nemo ?
Quest. The godfather ? The tragedy. The Wizard of Oz ? It is a story of travel and return like Homer 's Odyssey . Seriously, give image masking service me another - I could do this all day. Fifty Shades of Grey ? The comedy. I laugh. Anyway, why does it matter that the storytelling has been the same through the ages? It's important because you can know exactly how to connect with people. You can know for sure that what you say illuminates those areas of the brain that lead to decision-making and self-education. Again, you can practically perform mind control. Roots of New Content Marketing (Sort of): 1800s and John Deere Everyone sells something. Whether it's web design, fiction, ideas, coffee, or anything else, we try to get other people to consume what we offer. This is nothing new.
Neither is storytelling in content marketing, for that matter. In the 1800s, John Deere produced a magazine for farmers across America called The Sillon . It offered editorial content, articles on agriculture, training on farming techniques, and more. He did NOT sell tractors. It was NOT designed to sell tractors. Advertising Continue reading below Le Sillon built a loyal following because John Deere was always around. Discussions of the farming lifestyle, humorous anecdotes and farming lessons from subject matter experts have made the magazine a host for positive and informative farming content. And it was John Deere that provided it. John Deere was creating a relationship with the drives. It helped them become better farmers - and better people - without marketing a product or marketing an ounce of machinery.