Once you have your list of must-have features, you'll need to research vendors and create a shortlist of those that offer all the features and services you need. While you can always start with a Google search, also tap into your professional network to find out what software your peers or former colleagues are currently using and enjoying. While the list you compiled in step one should guide your search, you'll also want to keep an eye out for a business email provider that is: Able to integrate with your existing tech stack: Get the best value by finding a messaging solution that integrates with other systems already in your tech stack.
You can automate manual administrative work and ensure your tools work better together. Dedicated to improving their product: You'll want to choose a vendor that is constantly rolling out new features and functionality to empower their customers. You might want to ask to see a product roadmap to get an idea of what features the company will roll out next. You can also ask how big their research and development team is to understand the company's dedication job title email list to innovation. Committed to customer service: Consider the vendor's customer service offerings before something goes wrong. Be sure to ask how you can get in touch with your provider should your email deliverability drop before the launch of your biggest campaign of the year (hopefully that never happens!). Look for a provider that allows you to contact them in multiple ways (phone, email, live chat, etc.) and make sure
their service windows match your time zone and needs. You'll also need to consider factors like budget, sending volume, the types of messages you plan to send, and even the size of your team to choose the right email solution for your business. For example, a company that plans to send a few hundred transactional emails per month will need a very different email service provider than a global company that sends complex, automated, and segmented emails. to a database of over 100,000 subscribers. 3. Talk to sales Once you've narrowed down your list to 2-3 vendors, it's time to reach out and request a sales call or demo. Be sure to invite key decision makers to these calls, so everyone can weigh in on which solution they think is best for your team. Remember, these calls are not the time to sit back and let the sales rep woo you. You need to ask the right questions to go beyond the sales trappings and get the answers you need to make an informed buying decision.