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aktarsima640
Feb 22, 2022
In Mobile Clinic
When I voluntarily or involuntarily consume content from brands and companies, sometimes I have the feeling of being in a Las Vegas magician's show. The marketers behind these campaigns are able to sell us messages that are not true as reality. marketer lies Fotolia photo rights In the vast majority of cases it is just little lies. I would even say that some brands and companies don't even perceive it that way. They can't take off the pink glasses they wear when describing all the virtues of their products and services. Contents [ hide ] 1 The use of superlatives in commercial consumer email list content 2 The presentation of rounded figures and a desired misinterpretation 3 The promise of “everything is possible” and “we have already done this a thousand times” consumer email list The use of superlatives in commercial content In the business world you have to stop fooling around and sell yourself . What sometimes costs on a personal level, does not seem to be a great effort for the vast majority of businesses. Modesty is useless when it comes to capturing consumer email list the attention of customers. “Most advanced technology” "Market leader" “The best customer service” “The most innovative in the market” "The lowest prices" “Pioneers in the sector” The philosophy of companies when using these expressions is that until no one proves otherwise, there is no need to worry. If I am the first to say that I am a pioneer in something, at least to claim that position, I already am. There are consumer email list certain laws that prohibit the use of superlatives when advertising. When I started out in Germany, for example, I had to pay a fine of 2,000 euros for having used the phrase “the best psychologists consumer email list on the net” in a directory logo. Luckily in Spain there are still not so many lawsuits for this type of matter. The presentation of rounded figures and a desired misinterpretation I always say that you should not trust any statistics that you have not falsified with your own hands. Especially the governments of the different states are true experts in this field. Especially when it comes to data on unemployment or growth of the economy, there is an important margin to make up the figures. In the situation that we are in Spain, even for politicians it has been an impossible task to embellish the data of recent years. Entrepreneurs in start-ups are consumer email list also true artists when it comes to presenting their data. It's always easy to turn a figure of 50,000 users into “we're on our way to 100,000 users”. In the end you have not lied but the intention you have is that the consumer email list interpretation of this phrase is that you already have them. Cogu an in this sense has not been much better. For a while we were presenting in client presentations an inventory consumer email list figure of 1.5 billion ad impressions that we moved every month. This data was real but the "small" detail was that we only sold 10% of the total volume. If someone asked us, we would give all the figures, but obviously what was intended was to give the image of being a more important player in the market than we really were in our beginnings.
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