Jul 18, 2022
In Desktop Clinic
My overhauled influencer outreach strategy ended up driving my first e-commerce client website to over 200 email subscribers in a month and over $10,000 in revenue; a huge improvement over previous misfires. Take a look at . They partnered with just five influencers, including Stephanie and Bethany Marie, to share their TOTEWELL campaign. reached over one million targeted consumers with high-quality content from these five influencers. Or, consider what Arby did during his partnership with. Advertising Continue reading below Hey can we get our hat back? GRAMMYs — Arby's January 27, 2014 This Tweet by Arby engaged over 118,000 people, got over 180,000 RTs, favorites and related organic mentions, and nearly 170 million potential impressions Just because you haven't found the solution yet doesn't mean you hould stop trying. You can create a profitable influencer campaign by partnering with influencers in your niche. Lesson 3: Get Organized I knew my outreach strategy was wrong when I received this email: outrea chemail I realized that I wasn't making it easy for influencers to work with me, I was on the wrong side of a potential long-term, revenue-generating partnership. Advertising Continue convert raster to vector reading below Shortly after receiving this email, I put together an influencer guide to guide my process. I created a Slack community , set up a due date calendar in Trello, and developed an influencer agreement to clearly explain why influencers should work with me and what they should expect. All of this has replaced constant, boring emails. And, everyone was happy. Florida Marriott's hotel collection shows us the benefits of staying organized. I mean, 39 blog posts in a month?! This OCD girl's dream. And, sadly, Lord & Taylor show us the consequences of what happens when you're unorganized - this letter from the FTC. Takeaway: Influencer marketing doesn't have to happen all at once. Decide how you can get the most out of an influencer, then scale from there. Lesson 4: Measure the Right Metrics Are you measuring the right metrics when it comes to influencers? Advertising Continue reading below Otherwise, there is a good chance that you will miss an opportunity.