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latestdatabase96
Jun 18, 2022
In Desktop Clinic
Be worked from within and in parallel with the strategy digital transformation is. Company email list worked from the inside out - tristán elósegui the digital transformation must start from the heart of the company (and its managers) and extend outwards. And in parallel. Work must be done on a digital strategy that makes it a reality. As necessary as the transformation of the company is for the success of the strategy. It cannot wait for the change to take place. At least it must start from a minimum scenario that allows it not to become obsolete. Keys to an online strategy for smes phases of an online strategy - tristán elósegui situation analysis: one of the most overlooked points when defining a strategy is the previous analysis (competition. Company and audience) in which we get the keys on which the strategy is going to be based. Define the audience profile : the better we know our audience Company email list. The better we will know how to Company email list sell to them. Adapt marketing strategies to the moment (stage of the funnel) in which the company is. Define an objective and its kpis by stage use each channel for what it does best: if we want to generate engagement let 's use social networks. If we seek to generate ppc conversions. Yes.... Tactical planning: it is not enough to do things. Each channel must have its moment within the strategy and generate synergies with the rest of the channels. In general. When we talk about marketing we automatically think of strategies aimed at the final consumer ( b2c ). But by doing so we ignore an important part of the business network. We forget the company-company activity ( b2b ). When doing marketing consulting for this type of company Company email list. You realize that the global methodology can be applied perfectly Company email list. But with certain peculiarities. Why should a b2b company bet on a digital strategy? 1. Digital world: companies and people have evolved as with b2c strategies. B2b companies must adapt to the times if they do not want to be left behind and end up losing sales. To explain this fact. Nothing better than objective data: smartphone penetration in spain is above 108% (2015) internet penetration is at 77% (2015). A clear sign of what happened 2 years ago: internet traffic is greater from mobile devices than from computers. 49% of spanish ecommerce sells to professionals. But only 9% does so exclusively ( oxatis study data ). 53% of b2b companies sell online ( data from the spanish association of the digital economy). It is not necessary to give a lot of data to realize a fundamental fact for companies Company email list.
The Digital Company Email List Transformation Must 
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